The Volvo S40 rejuvenates
2007 30 04 2007 The S40 also undergoing a new facelift in order to move towards a younger customer who appreciates the quality of finish and refinement available in cars of the Swedish brand. New devices have been inserted in the base models or options to meet any kind of geeks. The new S40 is close to the last flag luxury Volvo, the S80 while the new V50 is related to the new Volvo V70 in the words of President Fredrik Arp.
The U.S. and European tire sales up particularly with younger buyers, sales to individuals under 35 have jumped 20%. The United States win the prize with sales that rose 23% to 45% for S40. The overall average age of S40 customers has dropped ten years from 50 to 40 years (no longer say that the brand is synonymous with old car). Today's buyers speak enthusiastically of the sport and fun to drive. The brand has thus changed. The V50 is also the age of its buyers diminished but rather sold to families because children need space for storage of equipment.
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The T5 engine version gets some improvements after a gain of 10 Cv supplementary all 230 Cv. Gasoline five other versions of this engine are available plus a specific operating on the basis of Flexifuel Bio-ethanol. Diesel engines account for 55% of sales in Europe and 25% in total, are available in three versions: 109 Cv 1.6D, 2.0D 136 hp, 180 hp D5.
A change, however, intervenes to D5 which is in the second half of 2007 available with a manual gearbox gives the driver 400 Nm of torque compared to 350 Nm of the automatic transmission. The alternative to Flexifuel (85% ethanol, 15% gasoline) producing 125Cv becoming increasingly competitive. The Volvo S40 and V50 Flexifuel are sold in nine European countries in 2007 account for 8% of total sales of these models.
Several new features are lighting their apartments as the headlights active Bi-Xenon which move the beam in the direction of the road when the driver turns the steering wheel as an option. The flashing warnings or automatically activated when the airbags are deployed effectively in the dark for example. The brake lights now have the EBL function, which makes them blink rapidly when the driver appuit hard on the brake pedal to alert cars that effectively follow you.
The audio system is also enriched with better quality, Pro Logic II, speaker Dynaudio and Read CDs in MP3 or WMA. In addition, all audio systems now come with additional connections (TO) for connecting another device such as an MP3 player. The USB connectors and iPod accessories are available. Volvo sales target for its new Volvo S40 in the vicinity of 75,000 cars per year. The United States is the largest market with a third of total sales, while in 2007, China will pass the second due to local production of about 8,000 Volvo S40.
The United Kingdom, Spain, Germany and Sweden are the largest S40 markets in Europe. The target for new Volvo V50 is 70,000 cars annually. Here 85 per cent of sales are in Europe, including Germany, Sweden, Britain, Italy and the Netherlands are the largest markets. The Volvo S40 and V50 represent one third of total sales volume in 2007, playing a key role in reinforcing the Volvo brand.
Link> Photos of the S40
